Managing a blog is not a simple matter of publishing, not least when it comes to a blog for personal brand ing. While it is true that content is king, we must not forget that design is the messenger.

The appearance of blogs has evolved over time. Broadly speaking, we can find three types of blogs that, in turn, are at different stages of that line be tween the blog and the website. All of them, however, share certain elements.

Traditionally, posts appeared in its entirety on the home page.

Finally, there is a third type of blog, whose home page is built from a static page. In these cases, posts appear on a different page, often called “Blog”.

While in the case of a company it is clear that the title of their website should be the name of the company, in the case of a blog there may be several valid options.

At this point, I must explain the difference between the title of the blog and the title that "appears" on the blog.

We all know what a logo is: a symbol or emblem that represents a company, a brand or (why not) a blog.

The solution that many companies and bloggers have found is to replace the banner with a strip slideshow gallery, commonly known as "slider".

Like any other part of a blog, posts need to be de signed to attract attention and facilitate a quick read ing. Most blogs receive visits that last only a few seconds. Our goal is therefore to convince visitors to read or see at least one of our posts.

There is no one correct way to create an "About" page, but there is one essential thing we should keep in mind: a blog for personal branding must have an "About" page.

Apart from obtaining visits, a blog for personal brand ing has a second objective, equally important: making people contact us.

When using a blogging platform like WordPress or Blogger, the default address of our blog will be some thing similar to "myblog.blogspot.com". However, we also have the option to give it a custom domain.

Although it is not essential to have advanced technical skills to manage a blog, to provide a good user experi ence we will need a minimum basis in two areas: graphics edition and HTML.

Most of current blogging platforms use WYSIWYG edi tors (What You See Is What You Get) where content appears in a form similar to its appearance once pub lished, without having to work directly with HTML. However, in order to have a minimum of autonomy, it is important to have basic knowledge of this code.

Being familiar with HTML it's also useful to insert ex ternal elements in our blog, such as videos or docu ments.