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How to Create and Schedule Instagram Live Videos for Your Business

Instagram Live is a great tool for businesses to connect with their audience and promote their brand. However, going live can be intimidating, and it can be hard to find the time to do it regularly. That's where scheduling and pre-recording Instagram Live videos come in. In this article, we will walk you through the steps to create and schedule Instagram Live videos and highlight some key points to help you make the most of this powerful tool.

Step-by-Step Guide:

Open the Instagram app on your mobile device and tap on the camera icon in the top left corner.
Swipe over to the "Live" option at the bottom of the screen.
Tap on the gear icon in the top right corner to access the settings.
Select the "Schedule" option and choose the date and time you want to go live.
Customize your Live video by adding a title and description.
Tap on "Schedule" to publish your scheduled Live video.
Key Points:

Plan Your Content: Before going live, plan out your content to ensure that you deliver a cohesive and engaging message to your audience.
Promote Your Live Video: Promote your Live video in advance by sharing the details on your social media channels, website, and email newsletters to increase engagement and build excitement.
Schedule Ahead: Scheduling your Instagram Live videos in advance helps you plan your content and ensure that you're consistent with your posting schedule.
Pre-Recorded Videos: You can also pre-record your Live videos and upload them to Instagram, allowing you to edit your content and ensure that your message is clear and concise.
Repurpose Your Content: Repurpose your Instagram Live videos into blog posts, social media posts, and other types of content to get the most out of your efforts.
Instagram Live is a powerful tool for businesses to connect with their audience and promote their brand. By following the steps outlined in this article, you can create and schedule Instagram Live videos and take advantage of this tool to engage with your audience and grow your business. With key points such as planning your content, promoting your Live videos, and repurposing your content, you can make the most of your efforts and achieve your goals on Instagram.

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